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Highlights from 2021.

Pavita Rai   |   December 24, 2021

We’ve had quite the year here at White’s foodservice Equipment. Even in unprecedented times, this year has been full of so many milestones and events. Join us as we go through our memories of 2021...

Delivery Improvements

Way back in May, we changed our main delivery method for online orders to DPD. This was due to most of our customers choosing DPD as their preferred courier. Not only do you now benefit from helpful delivery notifications, but also benefit from the super-fast service. We continue to use UPS and Parcelforce for the items they specialise in delivering safely – long and large parcels such as pizza peels and brushes.

Charity Donation

May was a busy month for us, a special highlight for us this was when White’s Foodservice Equipment director, Tim White was pleased to donate to help educate students in Ghana, Guatemala, and Laos. Through the organisations Canguro English and Pencils for Promise, Tim’s donation helped these dedicated organisations provide a quality education to children around the world.


Not only did we grow a lot last year, but we doubled in size – literally! We bought the Unit next door to ours, so now we run across both Unit 7 & Unit 8, Padgets Lane. This meant brand new offices, even more vehicles and delivery vans, a new mezzanine, and a breath-taking showroom that has doubled in size. And with all this growth, in June, Whites Foodservice Equipment had the pleasure of being featured in an article in the Redditch Standard.


With the expansion came the need for some newbies to join the team. In 2021 we welcomed 8 brand new members of staff! We welcomed Tom in the warehouse, Jayne and Vikki in Accounts, Sergio our new Pizza Chef, Pav in Marketing as well as Yosha, Simon, and Luke, our lovely new engineers.

Zio Ciro Area

One of our most special achievements this year is the brand new Ziro Ciro Outdoor Area we now have! This gives us an opportunity to showcase these stunning pieces of equipment and a chance to show off their full potential in a beautiful outdoor area. For a proper look, have a peek at our Instagram.

The European Pizza and Pasta show

As Autumn approached, so did the highly anticipated European Pizza and Pasta Show at Olympia London. Designed to help bring together pizza makers and pizza lovers by INTER Expos Limited in association with PAPA – Pizza, Pasta and Italian Food Association. We have many highlights from this event, for a closer look at our team showcasing their skills, you can see our photos on our website or on our Instagram.

Festive Fun

It is very clear which time of year is the favourite by all our staff here at White’s. The entire team were very enthused to get into the festive spirit. You may have already seen from this from our social media. As well as decorating the offices, the team came together to celebrate #christmasjumperday.

2021 was most definitely an eventful year for us here at White’s. We would like to thank you for all of the support we have received over this year. We hope you can continue to grow with us not only in 2022, but for many years to come.

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