Wood Wool Firelighters 2KG

Fire up the flavour!

Here is Big K's story:

"It all started in 1964, when our founder, Theodoros Kleanthous, immigrated to the UK from Cyprus. He may have left his homeland but he brought the island’s passion for food with him, eventually setting up his own Cypriot restaurant in Euston.

However there was a problem. Charcoal is the most important element in Greek cooking and Theodoros simply couldn’t find the right kind locally. So to cook up an authentic taste of home, he imported 10 tonnes of quality charcoal from Cyprus. This simple idea would change everything.

Soon the word spread throughout the local restaurant community and his friends came calling. They too were desperate for proper charcoal and Theodoros was happy to oblige, taking from his personal stock. Over time, more requests lead to more orders from Cyprus and soon the first seeds of our business began to grow. In 1965, Theodoros made things official, forming the company Kleanthous & Son.

Even back then, Theodoros knew that quality mattered. It was the reason people kept coming back for more. In fact, we’re proud to say that we’re still selling charcoal to one of our very first customers from that time. Together, through three generations of family-owned business, we have built a strong relationship based on consistency and trust. A way of working that we believe in, and follow, to this day."